Nelka Rent-a-Car is a middle-size car rental company in Costa Rica. It has a fleet of about 200 cars and ten offices in different parts of the country. The issue was that the client wanted to rent out at least 80% of its fleet for the summer season. Our problem was competing against the huge advertising investment our competitors were making in order to target most of the foreign tourists. Our solution - we proposed to get hold of a different market, the one niche no one had yet taken advantage of: THE NATIONAL TOURIST. Although it was something new, and something that has never been tried before, the client trusted us.
Agency : San Jose (Costa Rica)

Duration : 0:3:21

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This is my Black Friday from November 28, 2008. XBOX 360 Arcade bundle with bonus game Rainbow Six Vegas 2 a $49.00 value free all for $199.00 and selected used games buy 2 get one free.

Duration : 0:9:29

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John McEnroe learns he can choose any car when he rents from National Car Rental. Go National. Go Like A Pro.™

Duration : 0:0:16

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Jan 2009
This is the last episode of our US Adventure
…returning the rental car at JFK Airport, NY

Duration : 0:0:43

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John McEnroe explains why he chooses National Car Rental. Go National. Go Like A Pro.™

Duration : 0:0:16

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